One session
A one-off consultation
To look at where the business stands, sharpen the direction and leave with a clear next step.
What it covers
For anyone who needs an outside view and a clear way forward.
Shahaf RossBusiness and marketing guidance
Bring order to the business, set a clear direction and move into action.
Online guidance for owners of small and new businesses, from the first idea to a working business.
- Business thinking
- Marketing planning
- Hands-on work
Ideas, questions and a pile of tasks do not turn into a plan on their own.
Everything, sortedinto one plan.
Business thinking
- Goals
- Services
- Pricing
- Competitors
Marketing planning
- Audience
- Positioning
- Messages
- Channels
Doing the work
- Content
- This week's tasks
- Tracking
- Adjusting
The guidance suits people who are ready to take an active part and work on tasks between the sessions.
Services.
Three ways to work together, depending on where the business stands: one session for direction, a focused eight-week process, or guidance over time.
- One-off consultationOne session
- Focused processEight weekly sessions
- Monthly guidanceOver time
- Book an intro call: A one-off consultation
- Book an intro call: A focused processEight weeks
A focused process
From mapping and positioning to a plan of work and putting it into action, week by week.
What it covers
For building the base: positioning, messages and a plan of work.
- Book an intro call: Ongoing monthly guidanceOver time
Ongoing monthly guidance
Steady support for a business already on its way: doing, tracking and adjusting over time.
What it covers
For a business on its way that wants to keep the work going.
The owner stays responsible for the work, with direction and feedback along the way.
How it works.
From the first conversation to the work of every week.
- Phase 01
Getting to know the business
Mapping where it stands: the goals, the services, the audiences and the competitors.
- Phase 02
Positioning and messages
Sharpening what sets the business apart and how to tell customers about it.
- Phase 03
A plan of work
Setting priorities and building a clear plan that can be carried out.
- Phase 04
Weekly work
In the weekly sessions the plan moves forward: the results are reviewed and the next steps adjusted to the business.
From the big picture to the tasks of the coming week.
Personal attention
Listening, plain explanations and honest answers.
A plan that fits the business
Its stage, its resources and what the person behind it can actually take on.
Direction along the way
The work stays with the owner, with feedback and adjustments at every session.
What guides the work.
- ClarityWhat to do, why, and in what order.
- ProfessionalismBusiness and marketing knowledge turned into practical steps.
- ListeningStarting from your business, not from a template.
- HonestyReal answers, even when they are less comfortable.
- ResponsibilityStanding behind what was agreed.
- ActionEvery session ends with the next step.
Ready to bring order to the business?
A short intro call, to see where the business stands and which kind of guidance fits it.
