Website design and development
Nush Nush
A brand site that sends shoppers to the Amazon storefront.
- Year
- 2026
- Industry
- Gifting and e-commerce
- Deliverables
- Website, Shop by colour and occasion, Bulk enquiry route, Amazon conversion paths
The product sells on Amazon, the brand had nowhere to live
Reusable gift bags compete on a marketplace page where every listing looks the same, and a copycat site was already trading on the name. The site had to look unmistakably like the real brand and carry every visitor to the storefront.
Let people shop the way they actually choose a gift
Nobody looks for a bag by model number. They look for a colour, or for an occasion. The site is built around those two routes, with a bulk path for businesses, and every route ends at the same place: the Amazon storefront.
Deep navy and gold carry the premium feel
The product itself is glossy and iridescent, so the site stays dark and lets the bags glow. Gold is kept for the moments that matter: the name, the headline accent and the buttons that lead out to Amazon.
Two ways in: by colour and by occasion
Shop by colour answers the person matching a bag to wrapping or a brand. Shop by occasion answers the person with a birthday on Thursday. A separate bulk route serves businesses ordering in quantity.
Proof where the doubt is
The rating, the number of reviews, the size range and the ClimatePartner certification sit high on the page, next to the first call to action, so a visitor who has never heard of the brand has a reason to click through.
Outcome
A brand site that gives the product a home of its own, sorts the range the way people shop, and hands every visitor to the Amazon storefront.
What shipped
- Website design and development
- Shop by colour and by occasion
- Bulk enquiry route
- Amazon conversion paths
