Brand identity and website
Shoval Gabriel
A personal Pilates identity shaped by movement and the founder’s philosophy.
- Year
- 2026
- Industry
- Wellness
- Deliverables
- Logo, Visual identity, Numerology-derived palette, Brand applications, Website
Translating a personal approach into a brand
Shoval’s approach combines Pilates with an interest in numerology. The identity needed to reflect that personal connection while remaining clear and suited to her practice.
Start with the person and the practice
Shoval’s numerological preferences informed the color direction. A core Pilates movement provided the starting point for the logo.
Movement in the mark
The logo abstracts a figure performing an abdominal curl. Curved lines and open space keep the pose readable in a compact mark.
A palette with personal meaning
The color choices draw on the numerological references in the brief. Deep green, warm cream and charcoal give those personal preferences a consistent visual form.
Structure with a sense of flow
Controlled curves connect the precision of the exercise with the flow of movement. The same curves build a pattern for the supporting materials, like this tote bag.
The brand system
Typography
Brand applications
Website
Business card
Instagram stories
App icon
Exercise mat
Activewear
Top and Pilates ball
Outcome
A personal identity that connects Shoval’s Pilates practice and visual preferences across the logo and brand materials.
What shipped
- Logo and visual identity
- Numerology-derived palette
- Brand applications
- Website
