Brand strategy and identity
TUS VIP
A distinctive identity for a personal travel concierge.
- Year
- 2026
- Industry
- Luxury travel
- Deliverables
- Brand strategy, Logo, Visual identity, Stationery, Merchandise, Advertising
About
Making a personal travel service recognizable
TUS VIP needed to communicate careful planning and personal service in a category full of familiar travel symbols. The brief called for a confident identity with a welcoming tone.
Put the care behind the trip in the foreground
The identity focuses on the way TUS VIP plans each experience. Precise geometry and open compositions reflect that attention to detail.
A mark with direction
An angular, abstract mark suggests movement and a sense of direction. Its simple structure keeps it recognizable across applications.
Orange as a signature
A warm orange gives the brand an immediate point of recognition. Set against deep navy and indigo, it carries through the identity and supporting materials.
Confident type and open space
One clean sans-serif, Heebo, in regular and bold keeps the compositions clear. Generous spacing gives the mark, the message and the supporting details room to stand on their own.
Brand applications
On board
Business cards
Luggage
Staff polos
Social media
Men’s uniform
Lifestyle
Outcome
A coordinated visual system for TUS VIP, built around an angular mark, warm orange and clear typography.
What shipped
- Brand strategy
- Logo and visual identity
- Stationery and business cards
- Merchandise and advertising
