A brand identity project develops through conversations, visual exploration and refinement. The exact deliverables and timing depend on the brief, so they should be agreed before work begins.
1. Discovery and direction
We discuss the business, audience and goals. Existing materials, relevant competitors and examples you like help make the brief concrete. This stage defines what the project needs to achieve and where the identity will be used.
2. Concept development
I explore visual directions using references, sketches, type and color. We review the concepts together and choose a direction to develop. The number of directions is part of the agreed scope.
Feedback is most useful when it connects to the brief. For example, explaining that a direction feels too playful for your audience gives us something specific to work with.
3. Design and refinement
The selected direction develops into a connected identity. We refine the logo, typography, colors and the applications included in the project. Agreed review rounds provide space to work through both the overall design and its smaller details.
4. Delivery and handover
I prepare the agreed files and usage guidance. We walk through what you receive, which files to use and how to keep future materials consistent.
What to bring to the first conversation
- A short description of your business and audience.
- The problem you want the design to solve.
- Existing logos, websites or brand materials.
- A few visual references, with a note about what you like.
- Your preferred timing and available budget.
Agree on a realistic timeline
Timing depends on the scope, the applications involved and the review schedule. We establish milestones at the start and discuss changes when they affect the plan. One person gathering feedback on your side can make reviews easier to manage.
